ADUK I value the arts

Audiences Wales 2012-13 - An overview

Audiences Wales continues to support the arts and cultural sectors in Wales with a range of services and support. Audiences Wales is the audience development agency for Wales and aims to enable arts organisations to understand their audiences, increase their impact, and reach new visitors.

During the last financial year (2012 - 2013), Audiences Wales:

*Provided direct services to 157 arts organisations, artists, and local authorities across Wales

*Delivered the theatre box office analysis programme, The Knowledge, for 39 venues across Wales

*Devised and delivered 28 training workshops for 254 participants

*Successfully completed 9 research and consultancy projects across Wales

*Provided networking programmes, Stock Take workshops, and free advice and support for 40 arts organisations

*Delivered the Visual Arts Benchmarking Project for 13 galleries across Wales

*Delivered 868,000 pieces of print throughout South Wales for 54 different organisations

*Produced 52,844 names and addresses from our public mailing database to help arts organisations reach new audiences

*Managed the What’s On Wales / Golwg Ar Gymru website which attracted 179,342 visitors

*Supported 383 organisations registered to use the What’s On Wales / Golwg Ar Gymru website

*Developed news, information and resources for the Audiences Wales website which saw 10,506 visitors

To find out more about how our services could benefit your business, call 029 2037 3736 or email postbox@audienceswales.co.uk

Back
Return to top

What´s New

Be part of the Family Arts Festival

The Family Arts Festival is the first UK-wide festival including exciting theatre, dance, music and visual arts events designed to increase family participation in the arts.

Office hours during the Bank Holiday weekend

Details on our office hours during the Bank Holiday weekend.

Audiences Wales 2012-13 - An overview

Audiences Wales continues to support the arts and cultural sectors in Wales with a range of services and support. Audiences Wales is the audience development agency for Wales and aims to enable arts organisations to understand their audiences, increase their impact, and reach new visitors.

AMA Conference 2013

This year’s AMA conference will be held at Sheffield City Hall from July 16th - 18th.

Youth Arts Network

An opportunity to explore the potential for a Youth Arts Network that connects youth arts providers and practitioners across Wales.

TMA Residential Courses

The Theatrical Management Association’s highly regarded Essentials of Marketing ‘Druidstone’ and Effective Management courses will take place this October and applications are now open with a 10% saving on 2012 prices offered on all applications submitted by 26 July.

Visual Arts Audience Benchmarking

Audiences Wales has published a Wales-wide Benchmark Report of visitors to galleries in Wales during 2012.

The Knowledge Guide

The Knowledge is Audiences Wales’ Box Office analysis programme for theatres, arts centres and touring companies. With 38 theatres currently subscribing to the programme, The Knowledge is the most significant analysis of actual theatre attendance in Wales.

Marketing Welsh Language Events

We’ve compiled a useful factsheet on marketing Welsh language events with the assistance of attendees from our Welsh Language Marketing Forums.

Identifying the Potential published

Identifying the Potential is a major research project into drama audiences in Wales.

Website Update - New Learning Resources and Links

We’ve made some changes to our website – www.audienceswales.co.uk – to provide even greater support for our users.

Children and The Arts

DCMS have released a report outlining how children engage with cultural sectors.

Marketing for Audio Described/Subtitled Cinema

In Wales, there are over 480,000 individuals with hearing loss or hearing related difficulties and 100,000 with serious sight loss. (Source: RNID Cymru and RNIB Cymru).

Audiences Wales - part of the bigger picture

Audiences Wales is proud to be a member of Network.