Children and The Arts

The office for National Statistics and The Department for Culture, Media and Sport have recently released a report looking at how 11 – 15 year olds engage with sport and culture.

94% of all children had engaged with both the arts and sport at least once over the last 12 months, and there were encouraging results looking at individual arts sectors. 54.7% had visited a museum or gallery, 74% had attended an arts event, and 91.3% had participated in an arts event.

Museums and Galleries

Of the young people who had visited a museum or gallery, 82% had done so outside of school lessons, with the majority visiting 1-2 times in a twelve month period. A third had visited at least 3-4 times. When asked to rate their enjoyment of these visits on a scale of 1-10, the average rating was 7.

Arts Events

74% of young people had visited and arts event in the last 12 months, with 92% of these doing so outside of school. This equates to 68% of all children. The most common type of event visited was a theatre performance, with 42% attending. Carnivals and festivals were in second place with 22%. These were also the most common events visited outside of school. 55% attended an arts event 1-2 times a year, with 29% visiting at least 3-4 times. On the scale of 1-10, the average enjoyment rating of an arts event was 8.

Arts Participation

84% of those who had participated in an arts activity had done so outside of school, which equates to 77% of all children. The most common type of activity was painting, drawing, and sculpture (60%), and was also the most common activity done outside school. Computer aided artwork was the second most popular activity (45%), followed by theatre performance (38%). 70% of children participate in the arts at least once a week. The average enjoyment rating for arts participation was 8 out of 10.



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Office hours during the Bank Holiday weekend

Details on our office hours during the Bank Holiday weekend.

Audiences Wales 2012-13 - An overview

Audiences Wales continues to support the arts and cultural sectors in Wales with a range of services and support. Audiences Wales is the audience development agency for Wales and aims to enable arts organisations to understand their audiences, increase their impact, and reach new visitors.

AMA Conference 2013

This year’s AMA conference will be held at Sheffield City Hall from July 16th - 18th.

Youth Arts Network

An opportunity to explore the potential for a Youth Arts Network that connects youth arts providers and practitioners across Wales.

TMA Residential Courses

The Theatrical Management Association’s highly regarded Essentials of Marketing ‘Druidstone’ and Effective Management courses will take place this October and applications are now open with a 10% saving on 2012 prices offered on all applications submitted by 26 July.

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The Knowledge Guide

The Knowledge is Audiences Wales’ Box Office analysis programme for theatres, arts centres and touring companies. With 38 theatres currently subscribing to the programme, The Knowledge is the most significant analysis of actual theatre attendance in Wales.

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Identifying the Potential published

Identifying the Potential is a major research project into drama audiences in Wales.

Website Update - New Learning Resources and Links

We’ve made some changes to our website – www.audienceswales.co.uk – to provide even greater support for our users.

Children and The Arts

DCMS have released a report outlining how children engage with cultural sectors.

Marketing for Audio Described/Subtitled Cinema

In Wales, there are over 480,000 individuals with hearing loss or hearing related difficulties and 100,000 with serious sight loss. (Source: RNID Cymru and RNIB Cymru).

Audiences Wales - part of the bigger picture

Audiences Wales is proud to be a member of Network.