The Knowledge Guide
The Knowledge is Audiences Wales’ Box Office analysis programme for theatres, arts centres and touring companies. With 38 theatres currently subscribing to the programme, The Knowledge is the most significant analysis of actual theatre attendance in Wales.
With support from the Arts Council of Wales, we have produced a guide to The Knowledge for current and future subscribing venues, and production companies across Wales.
The guide outlines what The Knowledge is, how it works and how the data and analysis can be used to develop your venue’s marketing, programming and business strategies.