Audiences Wales publish new training programme

Audiences Wales, the arts marketing and audience development agency for Wales, has published a new Learning On Demand Guide to Media and Public Relations. The new guide is available for free on the Audiences Wales website, www.audienceswales.co.uk

The latest guide offers an overview of media and public relations and clarifies the difference between them. The guide details how to work with journalists, how to write a press release, when to use public relations and how to develop a public relations strategy.

Audiences Wales’ Chief Executive, Nick Beasley, said: “Effective media and public relations are critical and can be managed by any arts organisation regardless of size or resources. The Media and Public Relations Guide aims to demystify this key area of marketing that, if done successfully, can provide valuable and cost effective support to any arts organisation.

He added, “Audiences Wales is committed to providing expert marketing support and learning opportunities for all organisations and individuals working in the arts. “Our new Learning On Demand resources are designed to help you get to grips with a particular subject at your own pace as it’s not always possible to attend a course.”

The Learning On Demand resources have been produced by Audiences Wales with funding from the Arts Council of Wales. The guides are available free of charge and can be downloaded from the site by clicking here.

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