Audiences Wales publish free training guide
Audiences Wales, the arts marketing and audience development agency for Wales, has published a new guide to market research. The guide is available for free in the resources section of the Audiences Wales website.The latest guide offers an overview of market research and aims to equip arts organisations with a clear understanding of the techniques involved and how they can apply them to their organisations.
Audiences Wales’ Chief Executive, Nick Beasley, said: “Understanding audiences is critical to successful marketing and a successful organisation. Our latest Learning On Demand Guide aims to support arts organisations to undertake research so they can develop their understanding and the work of their organisations.
He added: “Audiences Wales is committed to providing expert marketing support and learning opportunities for all organisations and individuals working in the arts. Our new Learning On Demand resources are designed to help you get to grips with a particular subject at your own pace as it’s not always possible to attend a course.”
The Learning On Demand resources, including guides to Marketing and Publicity, Design and Print, and Media and Public Relations, have been produced by Audiences Wales with funding from the Arts Council of Wales.
