Dazzled by Data Training Programme comes to North Wales this October

We are pleased to announce that Audiences Wales will be delivering two courses from the nationally recognised ‘Dazzled by Data’ training in North Wales this October at Venue Cymru, Llandudno.

‘Dazzled by Data’ is a training programme designed to help arts organisations make best use of data and information to develop audiences, visitors and participants. It is the only UK training programme specifically designed to address the needs of arts and cultural organisations in gathering, analysing and interpreting audience data.

The programme of two courses will help organisations with collecting, analysing and interpreting audience data, and offers guidance on how to use it to inform strategic planning.

The programme was created by the Arts Marketing Association (AMA) and Network (the UK audience development organisation) as part of the Audience Data UK (ADUK) programme, with funding from the four UK Arts Councils.

The two courses in the training programme are:

Diving For Pearls
5th October 2010
Collecting valuable audience / visitor information

Hot Spots and Ice Blocks
28th October 2010
Profiling and analysing your customers

Cost per course
£50 + VAT for any organisation based in Wales
£65 + VAT for any organisation based outside Wales

Find out about the details of each course in the PDF documents (in both English and Welsh) below. To apply for either course (or both), complete the booking form (either in English or Welsh) below and email it to michael@audienceswales.co.uk. Alternatively, you can post your completed booking form to Michael Took, Audiences Wales, 2 Market House, Market Road, Cardiff CF5 1QE.

‘Dazzled by Data’ is being delivered by Audiences Wales in 2010 thanks to a grant from the Arts Council of Wales.