Arts Council of Wales

The Arts Council of Wales (ACW) is responsible for funding and developing the arts in Wales.

The Welsh Assembly Government provides ACW with money to fund the arts in Wales and, as an Assembly Sponsored Public Body (ASPB), ACW is responsible to the Welsh Assembly Government for the way this money is spent. ACW is also the distributor of Lottery money for the arts in Wales. The Department of Culture, Media and Sport (DCMS), based in London, allocate national Lottery funds to ACW. ACW is managed by its Council, which meets six times a year. Council members are unpaid and appointed by the Welsh Assembly Government. ACW’s staff are based in offices in Colwyn Bay, Carmarthen and Cardiff.

ACW was set up in 1994 by Royal Charter, and its aims remain to:
- develop and improve the knowledge, understanding and practise of the arts
- increase the accessibility of the arts to the public
- advise and co-operate with other public bodies
- work through the medium of Welsh and English

ACW works with many partners in carrying out its national responsibility for developing and funding the arts in Wales. Audiences Wales is one such partner, funded by ACW to assist arts organisations to develop strategic marketing skills and practice with the aim to develop access to the arts. ACW’s priorities for audience development, working through Audiences Wales, include the development of training programmes that improve strategic marketing skills; development of partnership projects for groups of like minded arts organisations; encouraging opportunities for networking and skills sharing; and work to raise the creativity and professionalism of the arts marketing sector.


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What´s New

Audiences Wales 2012-13 - An overview

Audiences Wales continues to support the arts and cultural sectors in Wales with a range of services and support. Audiences Wales is the audience development agency for Wales and aims to enable arts organisations to understand their audiences, increase their impact, and reach new visitors.

AMA Conference 2013

This year’s AMA conference will be held at Sheffield City Hall from July 16th - 18th.

Youth Arts Network

An opportunity to explore the potential for a Youth Arts Network that connects youth arts providers and practitioners across Wales.

TMA Residential Courses

The Theatrical Management Association’s highly regarded Essentials of Marketing ‘Druidstone’ and Effective Management courses will take place this October and applications are now open with a 10% saving on 2012 prices offered on all applications submitted by 26 July.

Visual Arts Audience Benchmarking

Audiences Wales has published a Wales-wide Benchmark Report of visitors to galleries in Wales during 2012.

The Knowledge Guide

The Knowledge is Audiences Wales’ Box Office analysis programme for theatres, arts centres and touring companies. With 38 theatres currently subscribing to the programme, The Knowledge is the most significant analysis of actual theatre attendance in Wales.

Marketing Welsh Language Events

We’ve compiled a useful factsheet on marketing Welsh language events with the assistance of attendees from our Welsh Language Marketing Forums.

Identifying the Potential published

Identifying the Potential is a major research project into drama audiences in Wales.

Website Update - New Learning Resources and Links

We’ve made some changes to our website – www.audienceswales.co.uk – to provide even greater support for our users.

Children and The Arts

DCMS have released a report outlining how children engage with cultural sectors.

Marketing for Audio Described/Subtitled Cinema

In Wales, there are over 480,000 individuals with hearing loss or hearing related difficulties and 100,000 with serious sight loss. (Source: RNID Cymru and RNIB Cymru).

Audiences Wales - part of the bigger picture

Audiences Wales is proud to be a member of Network.