ADUK I value the arts

Nick Beasley

Nick has specialised in marketing and communications work in the arts, tourism and education sectors for the past fifteen years, and joined Audiences Wales as Chief Executive in April 2007.

Prior to joining Audiences Wales, Nick’s career has included the roles of Director of External Relations at the Royal Welsh College of Music & Drama, Head of Marketing for the National Museums & Galleries of Wales, and Marketing Manager for Cardiff’s Sherman Theatre.

Nick’s specific areas of interest include strategy development and implementation, operational planning and management, branding, marketing and communications, and the arts industry in Wales and the UK.

Additional professional activity includes membership of the Arts Council of Wales South Wales committee (2003-2007), and directorships of Theatr Y Byd (1997-2007) and Cardiff Arts Marketing (2002-2004). Nick is a member of the Arts Marketing Association.

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What´s New

Audiences Wales 2012-13 - An overview

Audiences Wales continues to support the arts and cultural sectors in Wales with a range of services and support. Audiences Wales is the audience development agency for Wales and aims to enable arts organisations to understand their audiences, increase their impact, and reach new visitors.

Youth Arts Network

An opportunity to explore the potential for a Youth Arts Network that connects youth arts providers and practitioners across Wales.

TMA Residential Courses

The Theatrical Management Association’s highly regarded Essentials of Marketing ‘Druidstone’ and Effective Management courses will take place this October and applications are now open with a 10% saving on 2012 prices offered on all applications submitted by 26 July.

Visual Arts Audience Benchmarking

Audiences Wales has published a Wales-wide Benchmark Report of visitors to galleries in Wales during 2012.

The Knowledge Guide

The Knowledge is Audiences Wales’ Box Office analysis programme for theatres, arts centres and touring companies. With 38 theatres currently subscribing to the programme, The Knowledge is the most significant analysis of actual theatre attendance in Wales.

Marketing Welsh Language Events

We’ve compiled a useful factsheet on marketing Welsh language events with the assistance of attendees from our Welsh Language Marketing Forums.

Identifying the Potential published

Identifying the Potential is a major research project into drama audiences in Wales.

Website Update - New Learning Resources and Links

We’ve made some changes to our website – www.audienceswales.co.uk – to provide even greater support for our users.

Children and The Arts

DCMS have released a report outlining how children engage with cultural sectors.

Marketing for Audio Described/Subtitled Cinema

In Wales, there are over 480,000 individuals with hearing loss or hearing related difficulties and 100,000 with serious sight loss. (Source: RNID Cymru and RNIB Cymru).

Audiences Wales - part of the bigger picture

Audiences Wales is proud to be a member of Network.