ADUK I value the arts

About Us / Amdanom Ni

Audiences Wales
Specialists in Marketing, Audience Development and Research for the cultural Sector in Wales
Helping you to reach audiences

Audiences Wales increases attendance and participation in the arts and is the principle source of marketing and audience development expertise in Wales.

Audience Wales’ Aims:

• To build audiences through the provision of tactical and strategic support in partnership with arts organisations and other agencies
• To be the principal source of marketing and audience development knowledge and expertise in Wales
• To lead on the advancement of arts marketing in Wales
• To champion audience development within the arts industry and wider context
• To support the business performance of arts organisations in Wales

Audiences Wales provides a range of services which aim to deliver the organisation’s mission:

To provide strategic and tactical marketing support, services and expertise to enable arts organisations to build beneficial relationships with current and future audiences.

Our Sector Learning and Development and Consultancy and Support Services develop the knowledge, understanding and skills of arts organisations and enable them to address their challenges and maximise their opportunities.

Our Public Information Services provide cost effective opportunities for arts organisations to reach and communicate with arts attenders and enhance the impact of their marketing budgets. The range of services is unique in Wales and is aimed at supporting the ability of arts organisations to engage effectively with new and existing audiences.

Our Sector Information Services underpin our Learning and Development Services and help arts marketing professionals to develop their knowledge while developing the role of marketing in the arts.

Audiences Wales is funded by the following Local Authorities: Blaenau Gwent, Bridgend, Cardiff, Carmarthenshire, Merthyr Tydfil, Neath Port Talbot, Newport, Pembrokeshire, Rhondda Cynon Taf, Swansea, and Torfaen.

Cynulleidfaoedd Cymru
Arbenigwyr Marchnata, Meithrin Cynulleidfaoedd ac Ymchwil ar gyfer y sector ddiwylliannol yng Nghymru
Yn eich cynorthwyo chi i gyrraedd cynulleidfaoedd

Mae Cynulleidfaoedd Cymru yn rhoi hwb i’r nifer sy’n mynychu ac yn cymryd rhan yn nigwyddiadau celfyddydol a’r mudiad yw prif ffynhonnell arbenigedd meithrin cynulleidfaoedd a marchnata yng Nghymru.

Amcanion Cynulleidfaoedd Cymru:

• Adeiladu maint cynulleidfaoedd trwy ddarparu cefnogaeth dactegol a strategol mewn partneriaeth â mudiadau celfyddydol ac asiantaethau eraill
• I fod yn brif ffynhonnell arbenigedd a gwybodaeth meithrin cynulleidfaoedd yng Nghymru
• I arwain ar symud marchnata’r celfyddydau ymlaen yng Nghymru
• I bledio achos datblygu cynulleidfaoedd o fewn diwydiant y celfyddydau a chyd-destun ehangach yng Nghymru
• I gefnogi perfformiad busnes mudiadau celfyddydol yng Nghymru

Mae Cynulleidfaoedd Cymru yn darparu rhychwant o wasanaethau sydd â’r nod o gyflawni cenhadaeth y mudiad o:

Ddarparu cefnogaeth marchnata strategol a thactegol, gwasanaethau ac arbenigedd er mwyn galluogi mudiadau celfyddydol i adeiladu perthynas fuddiol a chynulleidfaoedd y presennol a’r dyfodol.

Mae ein Gwasanaethau Cefnogi a’n Datblygu Dysgu yn y Sector yn meithrin gwybodaeth, dealltwriaeth a medrau mudiadau celfyddydol a’u galluogi i fynd i’r afael â’r heriadau sy’n eu hwynebu a’u galluogi i fanteisio i’r eithaf ar eu cyfleon.

Mae ein Gwasanaethau Gwybodaeth Gyhoeddus yn darparu cyfleoedd cost effeithiol i alluogi mudiadau celfyddydol i gyfathrebu â’r rheini sy’n mynychu digwyddiadau celfyddydol a hybu effeithiolrwydd eu cyllideb farchnata. Mae’r rhychwant o wasanaethau yn unigryw yng Nghymru ac â’r nod o gefnogi gallu mudiadau celfyddydol i ymgyrraedd yn effeithiol at gynulleidfaoedd newydd yn ogystal â’r rheini sy’n bodoli eisoes.

Mae ein Gwasanaethau Gwybodaeth Sector yn ategu ein Gwasanaethau Dysgu a Datblygu ac yn cynorthwyo’r bobl hynny sy’n marchnata’r celfyddydau yn broffesiynol i feithrin eu gwybodaeth tra yn datblygu swyddogaeth marchnata’r yn y celfyddydau.

Cyllidir Cynulleidfaoedd Cymru gan Awdurdodau Lleol canlynol: Blaenau Gwent, Penybont, Caerdydd, Sir Gaerfyrddin, Merthyr Tudful, Nedd Port Talbot, Casnewydd, Sir Benfro, Rhondda Cynon Taf, Abertawe, a Torfaen.

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What´s New

Audiences Wales 2012-13 - An overview

Audiences Wales continues to support the arts and cultural sectors in Wales with a range of services and support. Audiences Wales is the audience development agency for Wales and aims to enable arts organisations to understand their audiences, increase their impact, and reach new visitors.

Youth Arts Network

An opportunity to explore the potential for a Youth Arts Network that connects youth arts providers and practitioners across Wales.

TMA Residential Courses

The Theatrical Management Association’s highly regarded Essentials of Marketing ‘Druidstone’ and Effective Management courses will take place this October and applications are now open with a 10% saving on 2012 prices offered on all applications submitted by 26 July.

Visual Arts Audience Benchmarking

Audiences Wales has published a Wales-wide Benchmark Report of visitors to galleries in Wales during 2012.

The Knowledge Guide

The Knowledge is Audiences Wales’ Box Office analysis programme for theatres, arts centres and touring companies. With 38 theatres currently subscribing to the programme, The Knowledge is the most significant analysis of actual theatre attendance in Wales.

Marketing Welsh Language Events

We’ve compiled a useful factsheet on marketing Welsh language events with the assistance of attendees from our Welsh Language Marketing Forums.

Identifying the Potential published

Identifying the Potential is a major research project into drama audiences in Wales.

Website Update - New Learning Resources and Links

We’ve made some changes to our website – www.audienceswales.co.uk – to provide even greater support for our users.

Children and The Arts

DCMS have released a report outlining how children engage with cultural sectors.

Marketing for Audio Described/Subtitled Cinema

In Wales, there are over 480,000 individuals with hearing loss or hearing related difficulties and 100,000 with serious sight loss. (Source: RNID Cymru and RNIB Cymru).

Audiences Wales - part of the bigger picture

Audiences Wales is proud to be a member of Network.