About Audiences Wales / Hanes Cynulleidfaoedd Cymru

Audiences Wales is dedicated to increasing access to the arts and cultural sector in Wales. Our Mission is:

To provide strategic and tactical marketing support, services and expertise to enable arts organisations to build beneficial relationships with current and future audiences.

We provide a range of tactical and strategic marketing services for professional, amateur or community based arts organisation or artists. All of our services aim to support the business performance of arts organisations and help them to understand and reach audiences, and to encourage greater levels of engagement in the arts in Wales.

Audiences Wales is one of twelve specialist arts marketing and audience development agencies in the UK. The company was created by the merger of Cardiff Arts Marketing (CAM), Valleys Arts Marketing (VAM) and Marketing the Arts in Swansea and Carmarthenshire (MASC) and now enjoys a unique position in Wales.

Mae Cynulleidfaoedd Cymru wedi ei ymrymo ei hun i gynyddu mynediad i’r sector gelfyddydol a diwylliannol yng Nghymru. Ein nod yw:

Darparu cefnogaeth marchnata strategol a thactegol, gwasanaethau ac arbenigedd er mwyn galluogi mudiadau celfyddydol i feithrin perthynas adeiladol â chynulleidfaoedd y presennol a’r dyfodol.

Rydym yn darparu ystod o wasanaethau marchnata strategol a thactegol i fudiadau celfyddydol proffesiynol, amatur a’r rheini sydd wedi eu lleoli yn y gymuned ynteu i artistiaid. Mae ein holl wasanaethau â’r nod o gefnogi perfformiad busnes mudiadau celfyddydol ac i’w cynorthwyo i ddeall a chyrraedd cynulleidfaoedd, ac i annog lefelau uwch o ymwneud â’r celfyddydau yng Nghymru. 

Mae Cynulleidfaoedd Cymru yn un o ddwsin o asiantaethau meithrin cynulleidfaoedd a marchnata’r celfyddydau arbenigol yn y DU. Crëwyd y cwmni trwy gyfuno Marchnata’r Celfyddydau Caerdydd (CAM), Marchnata’r Celfyddydau yn y Cymoedd (VAM) a Marchnata’r Celfyddydau yn Abertawe a Sir Gaerfyrddin (MASC) a bellach mae mewn sefyllfa unigryw yng Nghymru.

Audiences Wales receives funding from the Arts Council of Wales and a network of local authorities across South and West Wales.

Mae Cynulleidfaoedd Cymru yn derbyn cefnogaeth ariannol oddi wrth Gyngor Celfyddydau Cymru a rhwydwaith o awdurdodau lleol ar draws de a gorllewin Cymru.

Audiences Wales Ltd. Company Registration No. 2596844.
Registered in England and Wales. Registered Office: 2 Market House, Market Road, Cardiff CF5 1QE. VAT Registration No. 713 5965 24. Registered Charity No. 1006810. 

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What´s New

Sherman Cymru awarded lottery grant

Cardiff’s Sherman Cymru has been awarded a £3.9 million lottery grant for redevelopment.

Audiences Wales' Annual Report 2008-09

2008-2009 was a year of significant growth for Audiences Wales.

Audences Wales Board Vacancy

Audiences Wales is looking to appoint a new Director / Trustee with financial expertise to its Board.

engage Cymru: Galleries engaging with Older People

A day of seminars in Newtown and Penarth designed for gallery staff, freelance artists, and anyone working with older people in the arts.

Future is bright with 'Reach the Heights'

A £49 million initiative to help around 30,000 young people in Wales improve their career opportunities has just been launched by AM Jane Hutt.

Registration now open for The Big Draw 2009

The Campaign for Drawing has one aim: to get everyone drawing. Free registration for The Big Draw 2009 is now open.

Audiences Wales publish free training guide

Audiences Wales has published a new guide to market research within the resources section of the website.

Audiences Wales publish new training programme

A new guide to Media and Public Relations, Learning On Demand, is available for free on the Audiences Wales website.

Website Update - New Learning Resources and Links

We’ve made some changes to our website – www.audienceswales.co.uk – to provide even greater support for our users.

New AMA coaching scheme - Encore

The Arts Marketing Association has introduced a new coaching scheme for senior arts professionals - Encore.

Audiences Wales - Learning On Demand

Audiences Wales has published two new arts marketing training guides - ’An Introduction to Marketing and Publicity’ and ’Design and Print’.

Two more venues join The Knowledge

Swansea Grand Theatre and the Borough Theatre in Abergavenny are the latest venues to join The Knowledge.

Children and The Arts

DCMS have released a report outlining how children engage with cultural sectors.


Audiences Wales - part of the bigger picture

Audiences Wales is proud to be a member of Network...