About Audiences Wales / Hanes Cynulleidfaoedd Cymru

Audiences Wales is dedicated to increasing access to the arts and cultural sector in Wales. Our Mission is:

To provide strategic and tactical marketing support, services and expertise to enable arts organisations to build beneficial relationships with current and future audiences.

We provide a range of tactical and strategic marketing services for professional, amateur or community based arts organisation or artists. All of our services aim to support the business performance of arts organisations and help them to understand and reach audiences, and to encourage greater levels of engagement in the arts in Wales.

Audiences Wales is one of twelve specialist arts marketing and audience development agencies in the UK. The company was created by the merger of Cardiff Arts Marketing (CAM), Valleys Arts Marketing (VAM) and Marketing the Arts in Swansea and Carmarthenshire (MASC) and now enjoys a unique position in Wales.

Mae Cynulleidfaoedd Cymru wedi ei ymrymo ei hun i gynyddu mynediad i’r sector gelfyddydol a diwylliannol yng Nghymru. Ein nod yw:

Darparu cefnogaeth marchnata strategol a thactegol, gwasanaethau ac arbenigedd er mwyn galluogi mudiadau celfyddydol i feithrin perthynas adeiladol â chynulleidfaoedd y presennol a’r dyfodol.

Rydym yn darparu ystod o wasanaethau marchnata strategol a thactegol i fudiadau celfyddydol proffesiynol, amatur a’r rheini sydd wedi eu lleoli yn y gymuned ynteu i artistiaid. Mae ein holl wasanaethau â’r nod o gefnogi perfformiad busnes mudiadau celfyddydol ac i’w cynorthwyo i ddeall a chyrraedd cynulleidfaoedd, ac i annog lefelau uwch o ymwneud â’r celfyddydau yng Nghymru. 

Mae Cynulleidfaoedd Cymru yn un o ddwsin o asiantaethau meithrin cynulleidfaoedd a marchnata’r celfyddydau arbenigol yn y DU. Crëwyd y cwmni trwy gyfuno Marchnata’r Celfyddydau Caerdydd (CAM), Marchnata’r Celfyddydau yn y Cymoedd (VAM) a Marchnata’r Celfyddydau yn Abertawe a Sir Gaerfyrddin (MASC) a bellach mae mewn sefyllfa unigryw yng Nghymru.

Audiences Wales receives funding from the Arts Council of Wales and a network of local authorities across South and West Wales.

Mae Cynulleidfaoedd Cymru yn derbyn cefnogaeth ariannol oddi wrth Gyngor Celfyddydau Cymru a rhwydwaith o awdurdodau lleol ar draws de a gorllewin Cymru.

Audiences Wales Ltd. Company Registration No. 2596844.
Registered in England and Wales. Registered Office: 2 Market House, Market Road, Cardiff CF5 1QE. VAT Registration No. 713 5965 24. Registered Charity No. 1006810. 

Return to top

What´s New

Audiences Wales new training courses for 2010

Audiences Wales will be hosting two new training courses in 2010 - Welcome to the Arts and Developing Audiences for Drama.

DAC announce Unequal Spaces seminars

Disability Arts Cymru has announced three one-day seminars on participation, training and career development in the arts for young disabled people.

AMA pricing workshop

Bookings are now open for Value and pricing, the AMA workshop on pricing and revenue management strategy for arts professionals.

AMA network meeting

The AMA will be holding a network meeting at Wales Millennium Centre on Wednesday February 10th.

Museums and Galleries marketing day 2010

Speakers have been announced for this year’s Museums and galleries marketing day to be held at the Wellcome Collection in central London on 16th March.

Revised date for Welcome to the Arts course

The Welcome to the Arts course at The Ramada Plaza Hotel, Wrexham has been rescheduled for Tuesday March 2nd.

AMA Conference 2010 - Early Bird Offer

This year’s AMA conference is at The Royal Armouries Museum and Saviles Hall, Leeds from Tuesday 20th July to Thursday 22nd July.

Crucial Customer Trends for 2010

Ten crucial customer trends from trendwatching.com - the world’s most visited source for consumer trends and insights.

Joining the Dots - Family Friendly Symposium

Creu Cymru and Aberystwyth Arts Centre will be hosting a day long Family Friendly symposium at the venue on Wednesday 10th February.

Network Annual Conference

Registration is now open for Network’s annual conference which will be at The Gala Theatre & Cinema in Durham.

Marketing Welsh Language Events

We’ve compiled a useful factsheet on marketing Welsh language events with the assistance of attendees from our recent Welsh Language Marketing Forums.

Identifying the Potential research project published

Identifying the Potential - a major research project into drama audiences in Wales is published today (October 30th).

On-line advice from Sign-up.to

With the growth of on-line marketing and the use of existing social networking sites, it’s important to maintain a consistent brand image while adopting a different style and tone to suit each audience.

Audiences Wales' Annual Report 2008-09

2008-2009 was a year of significant growth for Audiences Wales.

Audiences Wales publish free training guide

Audiences Wales has published a new guide to market research within the resources section of the website.

Audiences Wales publish new training programme

A new guide to Media and Public Relations, Learning On Demand, is available for free on the Audiences Wales website.

Website Update - New Learning Resources and Links

We’ve made some changes to our website – www.audienceswales.co.uk – to provide even greater support for our users.

Audiences Wales - Learning On Demand

Audiences Wales has published two new arts marketing training guides - ’An Introduction to Marketing and Publicity’ and ’Design and Print’.

Two more venues join The Knowledge

Swansea Grand Theatre and the Borough Theatre in Abergavenny are the latest venues to join The Knowledge.

Children and The Arts

DCMS have released a report outlining how children engage with cultural sectors.


Audiences Wales - part of the bigger picture

Audiences Wales is proud to be a member of Network...