ADUK I value the arts

About Audiences Wales / Hanes Cynulleidfaoedd Cymru

Audiences Wales is dedicated to increasing access to the arts and cultural sector in Wales. Our Mission is:

To provide strategic and tactical marketing support, services and expertise to enable arts organisations to build beneficial relationships with current and future audiences.

We provide a range of tactical and strategic marketing services for professional, amateur or community based arts organisation or artists. All of our services aim to support the business performance of arts organisations and help them to understand and reach audiences, and to encourage greater levels of engagement in the arts in Wales.

Audiences Wales is one of twelve specialist arts marketing and audience development agencies in the UK. The company was created by the merger of Cardiff Arts Marketing (CAM), Valleys Arts Marketing (VAM) and Marketing the Arts in Swansea and Carmarthenshire (MASC) and now enjoys a unique position in Wales.

Mae Cynulleidfaoedd Cymru wedi ei ymrymo ei hun i gynyddu mynediad i’r sector gelfyddydol a diwylliannol yng Nghymru. Ein nod yw:

Darparu cefnogaeth marchnata strategol a thactegol, gwasanaethau ac arbenigedd er mwyn galluogi mudiadau celfyddydol i feithrin perthynas adeiladol â chynulleidfaoedd y presennol a’r dyfodol.

Rydym yn darparu ystod o wasanaethau marchnata strategol a thactegol i fudiadau celfyddydol proffesiynol, amatur a’r rheini sydd wedi eu lleoli yn y gymuned ynteu i artistiaid. Mae ein holl wasanaethau â’r nod o gefnogi perfformiad busnes mudiadau celfyddydol ac i’w cynorthwyo i ddeall a chyrraedd cynulleidfaoedd, ac i annog lefelau uwch o ymwneud â’r celfyddydau yng Nghymru. 

Mae Cynulleidfaoedd Cymru yn un o ddwsin o asiantaethau meithrin cynulleidfaoedd a marchnata’r celfyddydau arbenigol yn y DU. Crëwyd y cwmni trwy gyfuno Marchnata’r Celfyddydau Caerdydd (CAM), Marchnata’r Celfyddydau yn y Cymoedd (VAM) a Marchnata’r Celfyddydau yn Abertawe a Sir Gaerfyrddin (MASC) a bellach mae mewn sefyllfa unigryw yng Nghymru.

Audiences Wales receives funding from the Arts Council of Wales and a network of local authorities across South and West Wales.

Mae Cynulleidfaoedd Cymru yn derbyn cefnogaeth ariannol oddi wrth Gyngor Celfyddydau Cymru a rhwydwaith o awdurdodau lleol ar draws de a gorllewin Cymru.

Audiences Wales Ltd. Company Registration No. 2596844. Registered in England and Wales. Registered Office: Audiences Wales, Chapter Arts Centre, Market Road, Cardiff CF5 1QE. VAT Registration No. 713 5965 24. Registered Charity No. 1006810. Telephone: 029 2037 3736. Email: contact@audienceswales.co.uk

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What´s New

AMA workshop comes to Cardiff

This June, the Arts Marketing Association offers a unique opportunity to learn the secrets of successful design and creative campaign planning from award-winning creative director Mark Elwood.

Arts Marketing Essentials workshops: A Summary

The Arts Marketing Essentials workshops were set up to address the need for core marketing skills training that was available locally and at an accessible price.

Visual Arts Benchmarking Project

At the beginning of last year we were approached by our colleagues at Audiences UK and Audiences London about a visual arts benchmarking project.

The Knowledge Guide

The Knowledge is Audiences Wales’ Box Office analysis programme for theatres, arts centres and touring companies. With 38 theatres currently subscribing to the programme, The Knowledge is the most significant analysis of actual theatre attendance in Wales.

Marketing Welsh Language Events

We’ve compiled a useful factsheet on marketing Welsh language events with the assistance of attendees from our Welsh Language Marketing Forums.

Identifying the Potential published

Identifying the Potential is a major research project into drama audiences in Wales.

Audiences Wales publish free training guide

Audiences Wales has published a new guide to market research within the resources section of the website.

Audiences Wales publish new training programme

A new guide to Media and Public Relations, Learning On Demand, is available for free on the Audiences Wales website.

Website Update - New Learning Resources and Links

We’ve made some changes to our website – www.audienceswales.co.uk – to provide even greater support for our users.

Audiences Wales - Learning On Demand

Audiences Wales has published two new arts marketing training guides - ’An Introduction to Marketing and Publicity’ and ’Design and Print’.

Children and The Arts

DCMS have released a report outlining how children engage with cultural sectors.


Audiences Wales - part of the bigger picture

Audiences Wales is proud to be a member of Network...